Golden Circle Secrets reveals a new way of doing business today. Much like the "golden rule" we're already familiar with, the Golden Circle is based on the idea that what goes around comes around, not just in our everyday lives, but in business as well.
According to the Golden Circle principle, businesses do best when they embrace a core set of values that their customers, employees, and shareholders can relate to. Simply put, making decision solely based on the bottom line, isn't enough. In fact, when businesses base their decisions on real values--such as integrity, honesty, respect, genuine concern, and loyalty-- they build trust in their customers who reward them with more business.
The first step to success as a Golden Circle business is to reform the sales process, since sales is the first and primary means of communication between you and your customers and your company. In step-by-step fashion, authors Ben and Dale Midgley show business leaders, sales managers, and sales people how to find those values that customers care most about and deliver products and customer services in accordance with them, leading to consistent sales and success.